Recurrent Judge's Tip: Successful EV dealerships make the ownership transition feel easy. That means helping customers beyond the sale: offering guidance on home charger installation, explaining which public networks are in your area, and walking through how to use EV apps. Proactively addressing these post-sale concerns builds trust and reduces friction, especially for first-time EV buyers.
"As the automotive world continues its shift toward electrification, CMA is committed to being the go-to experts for EVs in every community we serve... We’re not just selling electric vehicles, we’re equipping our customers with the knowledge and confidence to embrace the future of driving."
--Liza Borches, President/CEO, Carter Myers Automotive
Judge's Tip: Great dealerships have EV resources and information available for customers on their website, often on their homepage. This can include information on charging, range, and what lifestyles may work best with an EV. It also may include EV specific information on listings so shoppers can rely on you - not just Facebook - to learn about their future cars.
Judge's Tip: To stand apart as an EV dealership, your team has to have real life, personal experience with electric cars. This may mean loaning them to your sales team over the weekend, taking them to chargers to learn the ropes, and having EV apps downloaded and ready to demo on your phones. If salespeople are hesitant or uneducated about electric cars, they won't be able to answer questions with confidence and honesty.
